New report: Circulating Films Online 

This report draws on original and in-depth insights from ten interviews with independent film distributors in Spain, Romania, Norway and the Netherlands. It explores how films become available and visible on streaming services.  

 

• How does the online streaming market factor into the business of independent distributors?

• What are the film release strategies developed by independent distributors and what are the most valuable streamers for them? 

• And how do increased levels of data intelligence inform online distribution?

 

While gathering insights into the reasoning behind processes of availability, visibility, marketing, and data intelligence, the analysis reflects on the opportunities and challenges that independent distributors face with their films in the streaming market. 

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What becomes clear through this analysis are the motives that explain why the streaming market for some distributors is already an integral and productive part of their business; but for others, the streaming market is still unpredictable and unproductive.​